Top Tabs

Platforms#Strengthen existing media platforms, or harness new digital platforms for engaging audiences and transmitting news other journalistic content.#
Delivery#Improve the way news reaches audiences, from traditional circulation / airtime management to newer disruptive ‘cross platform’ channels.#
Context#Amplify the relevance and usefulness of news by improving the immediacy, depth and accuracy of journalistic content.#
Reach#Enhance the impact and ’shelf life’ of news by extending its influence and intrinsic value for both audiences and content services.#
Targeting#Deepen media’s understanding of its audiences and markets by improving user analytics, audience profiling and market segmentation.#
Sustainability#Boost the media’s resource base by diversifying business models, developing new revenue streams or improving operational efficiencies.#

Our Mission

To support digital innovation and experimentation that seeks to improve the quality and impact of African journalism by using new digital tools and techniques for ‘making’ news, new ways for audiences to engage with news, and new models for media organisations to sustain themselves.